Meet Dave, the loveable riskaphobe we created for Cigna Insurance. Our campaign tells the story of how Dave got himself all insured-up and started living just a teensy bit more dangerously.

Client
Cigna

Collaborators
Flying Fish
Thievery

TVC AND INTEGRATED CAMPAIGN

An integrated digital campaign supported the TVC, following
Dave’s newly-insured antics across social media.

Our radio explored a few other wild ways Dave was getting loose since increasing his peace of mind with Cigna insurance.

We took a more creative approach to digital display than traditional “matching luggage”, designing mock listings on Trade Me and spoof stories for online news sites.