Have you heard of Chubb? No, not THAT Chubb… Nothing to do with security, locks or fire protection. We’re talking about Chubb Insurance – a leading global brand that’s been honing its craft since 1882.
In early 2023 Chubb purchased Cigna Insurance, a long-standing and well-loved brand and Badger client, and tasked us with establishing a positioning for Chubb in the New Zealand market and in the hearts of existing and potential customers.
Understanding the need for a 'local' tone, we crafted a message of "A Life's Work" and engaged our audience through a relatable and heart-warming story demonstrating the love of a Dad for his daughter.
An integrated campaign targeted New Zealanders directly through the TV, social and digital channels, and a phased approach with tailored messaged took the same audience on a journey of discovery about Chubb Life’s unique point of difference and product offering.
In addition to direct-to-customer communication, we needed to give Independent Financial Advisors the confidence to talk about Chubb Life, its product offering and benefits. A digital sales toolkit delivered all that, and more.