How does one of the big names in material handling stand out amongst a pretty similar crowd?

They wanted to be the brand that does it differently. Not endless product pages but genuinely useful self-serve and humans at the ready. We built a RAG system that helps sales enquiries with quality information, brochures and direction to the right sales person.

They also wanted a visual identity that stood out from their competitor set. Bold, simple and practical…with a thoughtful lift.