Have you heard of Chubb? No, not THAT Chubb… Nothing to do with security, locks or fire protection. We’re talking about Chubb Insurance – a leading global brand that’s been honing its craft since 1882.
In early 2023 Chubb purchased Cigna Insurance, a long-standing and well-loved brand and Badger client, and tasked us with establishing a positioning for Chubb in the New Zealand market and in the hearts of existing and potential customers.
Understanding the need for a 'local' tone, we crafted a message of "A Life's Work" and engaged our audience through a relatable and heart-warming story demonstrating the love of a Dad for his daughter.
An integrated campaign targeted New Zealanders directly through the TV, social and digital channels, and a phased approach with tailored messaged took the same audience on a journey of discovery about Chubb Life’s unique point of difference and product offering.
The weather, just like life, can be very changeable. This TVNZ 1 weather sponsorship campaign was based on a simple but effective idea. It also uses genuine team members from Chubb who were asked to hold their composure throughout some turbulent weather action. There’s also a slight hint of schadenfreude in that we are laughing at another’s discomfort, in the knowledge that no Chubb employees were harmed in the making of this. They actually had a great time.
Like life, the New Zealand summer can be unpredictable
This campaign continues to build on the success of the last one. And the humans were definitely not harmed in the making. Although some of them have decided to never play tennis again.